Every product has an inevitable life cycle. Although Twitter may be classified as a service, it cannot escape this process of natural selection. Economists have defined the life cycle to have five stages: development, introduction, growth, mature, and decline. If Twitter is indeed hitting its stride, the future of the site is not as clear cut as is a tangible product.
I am not an expert on technology life cycles (or anything else for that matter), but in my opinion, there is a large demographic that can skew the trends from the inception of Twitter. This demographic is the "early adapters" that are growing up. While my generation, Generation X, has carried this label as well, I feel that an entirely new segment has been created and is on the come-up.
Twitter can capitalize on this younger generation, as the largest current market segment is held by 45-50 year old people (according to comScore). The methods to market to this segment are many, but with the 12-17 year old segment as the largest movie going population, Twitter would be wise to promote in this audience, literally.
I do not feel that Twitter has reached its plateau. I do not have an account, nor my sister or anyone close to me for that matter. I have considered it, but just feel it redundant to Facebook, and do not feel so grandiose that I need ANOTHER outlet for my friends to observe the goings-on in my life. If they want to know whats going on, email, text, BBM, or even god forbid, call and find out. But with 22 million existing subscribers, the possibility is there to create a true LinkdIn approach to businesses, or another spin off of the technology and reputation to carry a message to millions of users at once.
Thursday, January 28, 2010
Thursday, January 21, 2010
Hello,
My name is Michael Guzzardi. After 10 years away from college, I am thrilled to be back. This time around I am only focused on getting done, as was not the case at my first institutions. Before, I have the goal to learn as much as possible even switching to non-degree status so that I could take 300 and 400 level courses as a freshman. I got what I needed though.
My spring semester looks promising and with construction on a new project getting underway mid-February, I anticipate being very busy in the upcoming months.
My name is Michael Guzzardi. After 10 years away from college, I am thrilled to be back. This time around I am only focused on getting done, as was not the case at my first institutions. Before, I have the goal to learn as much as possible even switching to non-degree status so that I could take 300 and 400 level courses as a freshman. I got what I needed though.
My spring semester looks promising and with construction on a new project getting underway mid-February, I anticipate being very busy in the upcoming months.
Subscribe to:
Posts (Atom)