entrepreneur article

I found the article very interesting, with a marketing background from other institutions. Having never personally planned a marketing stunt in conjunction with my businesses, I am actively batting around ideas of how I may make one a reality.
The Taco Bell stunt was my favorite, particularly because I love April Fool's Day pranks. This one, on a national level was pure genius. I think this worked so well because of the pure outrageous nature of the stunt. People did not know whether to believe the reports or not. This type of press has no downside, as it is harmless and generates substantial interest and discussion. I would venture a guess that on April 01 that year, many more people were talking about Taco Bell than actually visited the restaurant, and with the proof being in the numbers, there was a huge increase in visitors.

Of the stunts that did not work, the life threatening attempt by JMP Creative was the most ill-conceived tactic. For starters, the crew did not apparently have the proper training, and there was no mentioned safe word that would call off the stunt. While the firm, and McCafferty have gained clients and monetarily after the stunt, the risk of human life does not justify the end result.