I had to call. The buzzwords like fun and clever being used to describe a mundane function like calling about a chocolate bar? My interest was piqued.
Pig Latin, while tricky to comprehend at the speed he was talking, was my favorite. Having used this secret language back in the mid eighties, but its ways escaping me now, it was nice to hear the old "kid-speak" as my dad would call it, again. (after all, my sister and I would use it to confuse our parents and try to "pull the wool over their eyes/ears).
I think the use of this creativity is genius. Like the author of the blog, I will not run out to buy a Crunch bar, but will keep the product in mind when searching for chocolate and looking at the boring Hershey's products...
If only I could come up with an ad like this, or a promotion, or stunt or what have you, my life would be complete. I dream of a career in the advertising world, and it would be a break (me off a piece of that kit kat...sorry) like this to get the ball rolling. Until then, it will be PR writing I guess.
Enjoy the snow everyone.
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